After building a loyal fanbase with its free clickable pattern maker, DigitalArtisanal.com has entered the online retail space with three updated pattern collections for crafters who want to stitch simple projects that look great in their homes.
SHELBURNE FALLS, MA – When Brianne Benness decided to start cross stitching again for the first time since childhood, she was excited that the traditional craft was having a modern resurgence. While there are pages and pages of cute, funny and subversive cross stitch patterns available for sale online, none of them really spoke to Benness. As an editor and designer with a background in architecture, she really wanted to create her own patterns.
Traditional design software like Adobe Illustrator and Photoshop are poorly suited to making cross stitch patterns, which require a limited color palette, a grid structure and a final product that has small symbols representing each color instead of pixels. On the other hand, cross stitch pattern software did not offer the kind of design flexibility that Benness was used to. So she wrote her own program using the Processing design language and released a basic version of the cross stitch pattern maker on DigitalArtisanal.com.
“Stitchers today want modern cross stitch patterns that will complement their style,” said Brianne Benness, founder and lead designer at Digital Artisanal. “The DIY home decor trend has made us all more aware of how beautiful our spaces can be, and cross stitch is the perfect way to create affordable accents for any room.”
So far, Benness has used her program to design three unique collections that stitchers can purchase in the new Digital Artisanal Store. The Sakonnet Collection includes 10 patterns with a fresh green palette and design elements including Helvetica Black and geometric fills that will appeal to every minimalist. The Suffragist Collection combines the pop art aesthetic with five noted American Suffragists to create bold accent pieces in two different sizes. And the AIGA Icons Collection features 34 classic graphic symbols that have been converted to small three-inch projects that are perfect for any design geek who is just starting to stitch.
Digital Artisanal launched the new online store to friends and family on July 29, and plans to launch the new Harvest Collection this fall. Benness will keep the pattern maker available for free and add new features as the tool improves.
For more information about Digital Artisanal or for an interview with Brianne Benness, please write to email@example.com. Media high-res photos available upon request.